Artist - Greg Yuna
Once known as ‘Mr Flawless’, Greg Yuna is an entrepreneur and custom jeweler to celebrities like Drake, Floyd Mayweather Jr and Meek Mill. We talk custom watches with Greg, to gain some insight into one of the more controversial parts of the watch industry.
On a November afternoon four years ago, Greg Yuna was tinkering with one of his uncle’s designs at a stark kiosk in Manhattan’s Diamond District. As the jewelers at the neighboring booths shot suspicious looks at the new young buck, Yuna complained to his uncle Mike Rubin about the 12-hour shift the day before. Then, through the crowd, Yuna spotted rap star 50 Cent.
He didn’t act that day, but Yuna set to work designing, creating diamond rosary necklaces with Jewish stars and hamsa symbols. So, a few months later, when another star — boxer Floyd Mayweather — came strolling by the booth, the fast-talking Yuna introduced himself and turned on the charm.
“Mayweather bought two of the [necklaces] off my neck,” Yuna says with a smile.
Yuna has been catering to the stars ever since that $24,000 sale.
The Queens native is making a name for himself selling custom medallions, watches, diamond and gold pieces to music heavyweights and athletes like Victor Cruz.
It was Mayweather who gave Yuna the nickname Mr. Flawless — after the sign above his uncle’s kiosk. The name stuck.
Yuna registered the name on social media, and since then, he’s gathered more than 100,000 followers on Instagram.
He posts pics of his bold designs alongside his flashy lifestyle, like a selfie with Mayweather and a shot of Drake admiring one of his pendants. The stars are both clients and friends.
“[Floyd] helped out with my career and I appreciate him,” Yuna says of the boxer who recently stopped by his booth to pick up two custom-accessorized Rolexes worth about $50,000 each.
“Not only does he give me the best deals, he always does what he says he’s going to do,” Mayweather tells The Post. “He’s got integrity.”
Another nickname Yuna revels in is “the new Jacob,” after Jacob Arabo, known as Jacob the Jeweler, who catered to Jay Z, Sean “Diddy” Combs and LL Cool J. In 2006, Arabo was reportedly pulling in $20 million at his Midtown shop. After a stint in prison for lying to feds in a drug ring case, Arabo was released in 2010 and has re-emerged on the jewelry scene.
As chance would have it, Yuna operates out of the same Sixth Avenue kiosk that Jacob once did.
“It’s ironic, but it’s more pressure because I want to be better than him,” Yuna says of his famous address. “I want to be the next best thing.”
Yuna ended up working as his uncle’s apprentice after losing his job as a mortgage loan officer in 2009.
“The market crashed, and I was sitting home for a month or two, and my uncle reached out to my mom. Mom said, ‘Can you hire him? Because he’s not doing anything.’ ”
Yuna was reluctant to join the family business, but after realizing the potential of A-list customers, he began designing his unorthodox rosaries.
He’s since expanded his offerings to include charms, pendants and blinged-out Rolexes, which start at $1,500. A custom black diamond Chuck Taylor sneaker pendant, one of his most popular pieces, goes for $7,500.
Still, Yuna insists his style is understated.
“I don’t like gaudy,” he says. “I watched what Jacob did and saw how his stuff was really clean and the quality of stones were good. I don’t skimp out. I handpick the stones. I know what it costs to do something right.